The Amazing Marketing Power of Scott Kelby
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If you're not really into digital photography, you may have never heard of Scott Kelby, but he's quite the media dynamo in the on-line digital-photography world. He founded a Photoshop user's club some years ago, and seemingly has never rested since. As an example of his business savvy, rather than launching the club with a self-limiting name like “Tampa Photoshop Users Club”, he smartly called it the grandiose “National Association of Photoshop Professionals”, and it took off. Since then, he's got writing credit on dozens of books and instructional videos, and leads a whole self-titled media machine (Kelby Media Group) that chimes in with insightful, well-reasoned, and generally-upbeat commentary on every new development out there, and makes its own new developments from time to time with its own new product offerings. He's sort of like the David Pogue of the digital-photography world.

Scott's charisma, knowledge, and boundless energy has led him to become a well-followed go-to source of information for many in the digital-photography world. What I find amazing is that in a recent blog post, it seemd obvious that he blatantly lied to his readership while shilling a product he was connected to, and nobody seemed to care. Now that's marketing power!

Yesterday, Scott published a post titled “Breaking News: Imagine having Layers in Lightroom. Well, OnOne Software Just Did it!!

If you're not familiar with the subject, the technology he's suggesting has just been made possible would be a huge leap for photo editing workflow, and would overcome one of the major drawbacks of how programs like Adobe Lightroom and Apple Aperture allow you to work with your photos. It's a leap that many expect to be made sometime in the future (in five years?), but Scott's telling us that it's available now(!), via a software program he helped develop.

The initial comments on his blog post were from folks who took him at his word.... “I've been waiting for this”... “Hooray!!!!!!!!!!!!”... “Now this looks interesting!”... “Great job, OnOne”...

The only problem is that it's not true.

I'm more engineer than photographer, and particularly as an author of dozens of plugins for Lightroom, the technological unlikelihood of his claim was immediately apparent. I followed the link to the software's site to check out just how deep the integration with Lightroom really was.... and found nothing. No mention whatsoever about how the Lightroom integration was handled. If it was truly “Layers in Lightroom”, that would have been demonstrated up front with flashing neon, because it indeed would have been a major accomplishment.

From a technological standpoint, this was quite a ho-hum development. Basically, he's created a super-lite version of Photoshop that, like any other application, can be called from Lightroom to work on a copy of a photo. Its benefit seems to be a very simple user interface and it will certainly appeal to non-technical photographers that want more pixel-editing functionality than Lightroom provides, but it's of no interest if you already use Photoshop, Photoshop Elements, Paint Shop Pro, Gimp, or any of the other myriad of pixel-editing applications out there.

Once people started to realize this, comments started appearing that cited the destructive nature of the edits. Here, “destructive” refers to the fact that making edits actually changes pixel values, destroying the ability to go back and undo or tweak the changes. Photoshop is a destructive editor, while Lightroom and Aperture are purely non-destructive, which is a major point of appeal.

Anyway, comments starting coming in citing this huge shortcoming, and then people started whining about the price (the announced price is double that for the much-more-powerful Photoshop Elements). But what really surprised me is that no one (but me) called him out for what certainly seemed to be a bald-faced lie.

I'm sure that Scott knows full well that it's not “Layers in Lightroom” because he's an expert in this stuff in general and he helped develop this specific product, but perhaps the marketing potential of the lie was just too tempting to pass up.

My trust in him evaporated in an instant.

But I seem to be the only one. Is everyone else drinking his Kool-Aid? Does he have a reality distortion field that only I have escaped?

He really is a marketing genius (well, except for the whole lying thing). When I first saw the post and went to the application's site, it featured a picture of a smiling Scott Kelby pitching the software. At least I think it did... when I go now, he's been reduced to a bullet-point mention. It's interesting to see the difference in the site when visiting via his link and a vanilla link. Besides some marketing text, the whole purchase presentation is different.... if you come from Scott's link, you're not offered the option to buy the not-yet-available software, and the “pricing” link mentions that it will cost $160 when it comes out. But if you come in via the vanilla link, you're offered the ability to buy their whole suite of software for $500. Seems sort of odd, but then, I've never understood marketing.

I wonder what Seth Godin would say? Actually, I don't, because I already know, as anyone with a conscience would.

There's a silver lining in this, though... it got me thinking about how to do layers in Lightroom, and I've devised a relatively simple (but slow) way to mimic layers within Lightroom to a strong degree.... one that preservers the non-destructive workflow that's so integral to Lightroom. I don't know whether I have the pixel-editing technical skill to bring it to fruition, but I know what I'm going to be working on for the next while.... 🙂

UPDATE: I did it

UPDATE #2: Scott responded to the criticism in a video, where he succeeded in being even more misleading than the first time.


Imabari Trip Day 2: Bridge Bicycle Ride Part 2
NOTE: Images with an icon next to them have been artificially shrunk to better fit your screen; click the icon to restore them, in place, to their regular size.
Looking Back to where we'd just come from -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Sigma “Bigma” 50-500mm OS @ 140 mm — 1/1250 sec, f/5.6, ISO 200 — map & image datanearby photos
Looking Back
to where we'd just come from

This post picks up from yesterday's post about our relaxing bike ride over the long Kurushima Kaikyo Bridge in Imabari Japan. The photo above is from the bike path that juts out a bit from the bridge proper as it makes its way around one of the huge suspension towers. The island and tower visible in the foreground are at about the halfway point of the bridge.

We paused for a bit...

Anthony/Mommy Photo Op ( Because they're in the shade, the color balance is disconcertingly different from most of the other photos, sorry. ) -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Sigma “Bigma” 50-500mm OS @ 95 mm — 1/800 sec, f/5.6, ISO 280 — map & image datanearby photos
Anthony/Mommy Photo Op
( Because they're in the shade, the color balance is disconcertingly different from most of the other photos, sorry. )
Checking The Results -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Sigma “Bigma” 50-500mm OS @ 95 mm — 1/800 sec, f/5.6, ISO 320 — map & image datanearby photos
Checking The Results
Shadow Looks Sort of Interesting at least it did at the time -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Sigma “Bigma” 50-500mm OS @ 170 mm — 1/800 sec, f/5.6, ISO 400 — map & image datanearby photos
Shadow Looks Sort of Interesting
at least it did at the time

We eventually made our way to the end of the bridge, at which point the bike path peels off, and the expressway eventually dives into a tunnel.

The “peel off” is via a nice long loop that looked to be fun....

Heading Down -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Voigtländer 125mm f/2.5 — 1/3200 sec, f/2.5, ISO 200 — map & image datanearby photos
Heading Down
Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Voigtländer 125mm f/2.5 — 1/3200 sec, f/2.5, ISO 200 — map & image datanearby photos
Zoomin' -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Voigtländer 125mm f/2.5 — 1/4000 sec, f/2.5, ISO 200 — map & image datanearby photos
Zoomin'

The bike path then followed city streets down to a small village, where we stopped for lunch, and had ice cream with our feet hanging over the edge of a small pier.

View From Our Ice-Cream Spot that loop is for scooters; the loop we took is on the other side -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Voigtländer 125mm f/2.5 — 1/6400 sec, f/2.5, ISO 200 — map & image datanearby photos
View From Our Ice-Cream Spot
that loop is for scooters; the loop we took is on the other side
desktop background image of a lone white egret standing on a floating styrofoam buoy -- Just Chillaxin' -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Voigtländer 125mm f/2.5 — 1/8000 sec, f/2.5, ISO 200 — map & image datanearby photos
Just Chillaxin'
Desktop-Background Versions
Standard: 1024×768  ·  1440×1080  ·  1600×1200      Widescreen:  1280×800  ·  1680×1050  ·  1920×1200  ·  2560×1600
Enjoying The Bike -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Voigtländer 125mm f/2.5 — 1/4000 sec, f/2.5, ISO 200 — map & image datanearby photos
Enjoying The Bike
Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Voigtländer 125mm f/2.5 — 1/4000 sec, f/2.5, ISO 200 — map & image datanearby photos

Eventually we continued on the surface streets on a path that would link us back up with the expressway, but it soon involved an unfun, steep uphill portion...

Falling Behind -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 24-70mm f/2.8 @ 28 mm — 1/3200 sec, f/2.8, ISO 200 — map & image datanearby photos
Falling Behind

At that point we decided to turn around and head home. We'd ridden only about 6.5km, but it was fun and enjoyable.

We made our way back under the bridge to the windy path that eventually leads back up to the bridge deck. Part of the path was really pretty, and Fumie wanted to go back and do it several times, so Anthony and I took the opportunity to rest, and take a few pics. Anthony tried with my camera, so I got one of him with the compact camera...

Using My Big Camera -- Copyright 2011 Anthony, https://regex.info/blog/
Canon IXY DIGITAL 700 + 7.7-23.1mm @ 7 mm — 1/250 sec, f/7.1, ISO 50 — full exif
Using My Big Camera
Mommy and Daddy Chatting Photo By Anthony -- Imabari, Ehime, Japan -- Copyright 2011 Anthony, https://regex.info/blog/
Nikon D700 + Nikkor 24-70mm f/2.8 @ 70 mm — 1/800 sec, f/5, ISO 200 — map & image datanearby photos
Mommy and Daddy Chatting
Photo By Anthony
Return Path For reference, the post's lead photo was taken from the 2nd tower from the left, facing away -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Voigtländer 125mm f/2.5 — 1/5000 sec, f/2.5, ISO 200 — map & image datanearby photos
Return Path
For reference, the post's lead photo was taken from the 2nd tower from the left, facing away

Things had changed quit a bit in the two hours since we had last been on the bridge. The air was much more hazy, but the water had changed considerably as the tide had gone out, and the surface of the water had become an almost white-water-rafting kind of churning cauldron of tidal-whirlpool frenzy.

It doesn't come out in the photo very well, of course, but here's sort of what it looked like...

Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
(scroll side-to-side)
Nikon D700 + Nikkor 24-70mm f/2.8 @ 28 mm — 1/1000 sec, f/5, ISO 200 — map & image datanearby photos
Churning
Imabari City in the deepening haze -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Voigtländer 125mm f/2.5 — 1/6400 sec, f/2.5, ISO 200 — map & image datanearby photos
Imabari City
in the deepening haze
Layers and Layers of Mountains the tall building at left is our hotel -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Sigma “Bigma” 50-500mm OS @ 290 mm — 1/640 sec, f/10, ISO 200 — map & image datanearby photos
Layers and Layers of Mountains
the tall building at left is our hotel

Once we got back and returned our bikes to where we'd rented them (Sunrise Itoyama, サンライズ糸山), and checked out their cafe. The view was fantastic...

Ready for a Late-Afternoon Snack -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 24-70mm f/2.8 @ 32 mm — 1/1250 sec, f/2.8, ISO 200 — map & image datanearby photos
Ready for a Late-Afternoon Snack

... but the food was better...

Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Voigtländer 125mm f/2.5 — 1/500 sec, f/5.6, ISO 4000 — map & image datanearby photos

We'll definitely go back for the cafe if we pass this way again.

So, that's the end of the bike ride, but not the end of the day: having exercised quite a bit, we certainly deserved a bit of hot-springs-spa relaxation, and so we headed south to the city of Matsuyama.

Continued here...


Imabari Trip Day 2: Bridge Bicycle Ride Part 1
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Family Bike Ride across the Kurushima Kaikyo Bridge Imabari City, Ehime Prefecture, Japan -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Sigma “Bigma” 50-500mm OS @ 500 mm — 1/800 sec, f/7.1, ISO 200 — map & image datanearby photos
Family Bike Ride
across the Kurushima Kaikyo Bridge
Imabari City, Ehime Prefecture, Japan

I've covered the first day of our short trip to Imabari City earlier this month here, here, and here), and one event from the third day (a visit to the thrilling Towel Museum, here, here, and here), so now I'd like to start filling in the second day of the trip.

It started with the breakfast buffet at our hotel, the Imabari International Hotel. But only the non-dieting non-ballerinas in our party opted to partake, so it was just Anthony and me for breakfast, as Fumie suffered for her art....

Breakfast for the Boys -- Imabari International Hotel -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 24mm f/1.4 @ 24 mm — 1/400 sec, f/1.4, ISO 200 — map & image datanearby photos
Breakfast for the Boys
Anthony's Idea of Heaven juice, dashimaki eggs , bread, dried seaweed ( with items on the plate arranged to form a face, of course ) -- Imabari International Hotel -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 50mm f/1.4 @ 50 mm — 1/250 sec, f/1.4, ISO 220 — map & image datanearby photos
Anthony's Idea of Heaven
juice, dashimaki eggs, bread, dried seaweed
( with items on the plate arranged to form a face, of course )
Checking Out the View before we head out for the day -- Imabari International Hotel -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 50mm f/1.4 @ 50 mm — 1/4000 sec, f/2.5, ISO 200 — map & image datanearby photos
Checking Out the View
before we head out for the day
Our Destination in the Distance three spans of the Kurushima Kaikyo Bridge -- Imabari International Hotel -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 50mm f/1.4 @ 50 mm — 1/5000 sec, f/2.5, ISO 200 — map & image datanearby photos
Our Destination in the Distance
three spans of the Kurushima Kaikyo Bridge

We made our way to Sunrise Itoyama (サンライズ糸山), a business near the foot of the bridge where, among other things, you can rent bicycles for a mere 500 yen/day (about $6/day) and ride along the 50+ kilometers of the shimanami kaido, a series of bridges hopping over islands to connect Honshu and Shikoku, two of the main four islands of Japan. There are apparently rental stations dotting the length, and you can pick up and drop off at any of them.

Moments after arriving, we were besieged by a kind but overfriendly photographer who insisted on walking us through the bike-registration routine and then taking our portrait at a prime location he shared with us. We were made uncomfortable by the socially-inappropriate level of his approach, but he wasn't trying to sell or get anything... it was clearly born from true (but unfiltered) kindness, so we went with it.

He used my camera to take a very nice portrait...

Photo by Shigeyoshi Ookubo -- Imabari, Ehime, Japan -- Copyright 2011 Shigeyoshi Ookubo, https://regex.info/blog/
Nikon D700 + Nikkor 50mm f/1.4 @ 50 mm — 1/4000 sec, f/3.2, ISO 200 — map & image datanearby photos
Photo by Shigeyoshi Ookubo

And one of Anthony...

Photo by Shigeyoshi Ookubo -- Imabari, Ehime, Japan -- Copyright 2011 Shigeyoshi Ookubo, https://regex.info/blog/
Nikon D700 + Nikkor 50mm f/1.4 @ 50 mm — 1/5000 sec, f/3.2, ISO 200 — map & image datanearby photos
Photo by Shigeyoshi Ookubo

Of course, I couldn't have gotten the first one myself, but I don't think I could have gotten the second one either, as Anthony's smile reflects the odd/fun/silly situation we were in (to Anthony's glee, Mr. Ookubo was barking posing instructions at a rapid pace), and is not an expression I could have elicited.

Fumie, Anthony, and Mr. Ookubo -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 50mm f/1.4 @ 50 mm — 1/6400 sec, f/2, ISO 200 — map & image datanearby photos
Fumie, Anthony, and Mr. Ookubo

And then we were off, with the trip starting up a long spiral bike/pedestrian bridge that gently brings you up to bridge level...

Anthony Far in the Lead -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 50mm f/1.4 @ 50 mm — 1/8000 sec, f/2, ISO 200 — map & image datanearby photos
Anthony Far in the Lead
One More Loop To Go -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 50mm f/1.4 @ 50 mm — 1/3200 sec, f/2, ISO 200 — map & image datanearby photos
One More Loop To Go

The loop bridge gave a great view of some shipbuilding yards below...

“Global Trinity” under construction in Imabari, Japan -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 50mm f/1.4 @ 50 mm — 1/3200 sec, f/2.8, ISO 200 — map & image datanearby photos
“Global Trinity”
under construction in Imabari, Japan
Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Voigtländer 125mm f/2.5 — 1/1600 sec, f/2.5, ISO 200 — map & image datanearby photos
Finally Entering the Bridge Proper -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Voigtländer 125mm f/2.5 — 1/800 sec, f/5.6, ISO 200 — map & image datanearby photos
Finally Entering the Bridge Proper

The wind was blowing and it was cool, but having just biked up a gentle but non-stop slope for about 1km, the balance was fine.

Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Sigma “Bigma” 50-500mm OS @ 50 mm — 1/2000 sec, f/4.5, ISO 200 — map & image datanearby photos

The big suspension cables come right down beside you, so you get some close-up views that one doesn't normally get...

Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Sigma “Bigma” 50-500mm OS @ 58 mm — 1/2500 sec, f/4.8, ISO 200 — map & image datanearby photos
Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Sigma “Bigma” 50-500mm OS @ 210 mm — 1/2000 sec, f/6, ISO 200 — map & image datanearby photos

This, of course, is the answer to the Simple Imabari “What am I” Quiz that didn't challenge anyone.

The bridge is about 4km (2½ miles) long, though technically it's three separate (but seamlessly-connected) bridges. We took our time and enjoyed it (though sometimes I took a bit too much time, which was perhaps less enjoyable for Fumie and Anthony than for me 🙂 )...

Approaching the Crest -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Sigma “Bigma” 50-500mm OS @ 170 mm — 1/1000 sec, f/5.6, ISO 200 — map & image datanearby photos
Approaching the Crest

Continued here...


New Pet, New Ordeals
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Anthony returned home from school yesterday with a little pill bug he'd found and carried carefully in his hands for the half-hour bus ride. He thought it was extremely cute and wanted to keep it as a pet, so we put some wet dirt and grass into a Tupperware dish for the bug's new home.

I am not a bug person, and perhaps even less a “terrestrial crustacean” person, which is what these things apparently are. But a pill bug is better at this stage than the puppy he's been asking for, and we want to encourage the responsibility of taking care of another living creature, so we now have a new pet bug.

But tragedy struck this evening when he dropped the little guy into the sink, and he disappeared down the drain. Anthony didn't cry straight out, but you could tell he was afraid for his new friend, and was really trying hard to hold back the tears. It was sweet and touching.

I explained that the bug would just wash out to the river and be fine, but we'd not see him again unless I went looking in the sink trap. He wanted me to look, so I got a wrench and emptied out everything under the sink and removed the trap, to find.... nothing.

There was a horrendous amount of gunk in the pipe from the sink, along with the stopper mechanism, so it's possible that the bug was in there. Running additional water, poking around with an old toothbrush, and peering in with a flashlight did not locate the bug, though it did help lead to a much cleaner drain. I figured that the bug had made its way to the aforementioned river.

Anthony was quite sad, but it was getting late, so he had to start his homework while I soldiered on trying to at least clean the drain, after about a dozen sprayings with high-pressure water (via the thumb-over-the-tap method), the bug plopped down into the bucket under the sink. After drying him off and confirming that it was alive, I called Anthony over and watched the relief wash over him.

Anthony took the bug back to its home while I put the sink back together.

The things parents do for their kids....

(Why can't things be like when I was young, when all kids were angels and nothing ever went wrong?)


Revisiting the Road to Imabari: The View from Mt. Takanawa
NOTE: Images with an icon next to them have been artificially shrunk to better fit your screen; click the icon to restore them, in place, to their regular size.
Hazy Sunset from a Kilometer Up from the summit of Mt. Takanawa (高縄山), north-western Shikoku -- Mt. Takanawa (高縄山) -- Matsuyama, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Voigtländer 125mm f/2.5 — 1/8000 sec, f/2.5, ISO 200 — map & image datanearby photos
Hazy Sunset from a Kilometer Up
from the summit of Mt. Takanawa (高縄山), north-western Shikoku

This post is a continuation of “Revisiting the Road to Imabari: Stops #1 and #2”, which itself follows on from “On The Road to Imabari”, about the first day of our short trip to Imabari (Ehime, Japan) earlier this month.

However, unlike the two earlier posts which sported all kids of pretty photos, including ten that I thought were good enough to present as desktop backgrounds, this post has pretty much nothing but photographically-atrocious images. But since my blog is a “stuff I want to share” blog, and not a photo blog, I have no qualms posting bad photos if they help tell a story, and today's post is an example. (I just want to say that up front, because I'd be embarrassed if anyone thought that I thought these were good pictures.)

Anyway, we left the previous installment at the top of a short mountain overlooking the Japanese Inland Sea between Honshu and Shikoku, the largest and smallest of Japan's four main islands. We continued south over the shimanami kaido — all the islands and bridges to Shikoku — then continued further south within Shikoku for another 45 minutes to Mt. Takanawa (高縄山), a 986m peak that prior research on Google Earth led me to believe would offer easy access and stunning views. We decided to give it a try when it looked like we could make it for the sunset.

The road to the top was much less substantial than I had assumed for a place that offered such a commanding view, but we luckily did not meet any other traffic, so didn't have to worry about trying to figure out how two cars could pass each other where there was barely room for one.

Summit Parking about as crowded as it got -- Mt. Takanawa (高縄山) -- Matsuyama, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 14-24mm f/2.8 @ 14 mm — 1/500 sec, f/13, ISO 6400 — map & image datanearby photos
Summit Parking
about as crowded as it got

At the top there's a small parking lot a bit from the top, and at the top a large communications antenna. In the photo below, taken from the same spot as the photo above, you can see a small shrine in the foreground, the antenna to the right, and a three-story tall observation platform at the left...

Mt. Takanawa (高縄山) -- Matsuyama, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 14-24mm f/2.8 @ 14 mm — 1/640 sec, f/13, ISO 800 — map & image datanearby photos

From the top of the observation platform you get an impressive view of the tower...

Mt. Takanawa (高縄山) -- Matsuyama, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 14-24mm f/2.8 @ 14 mm — 1/500 sec, f/18, ISO 4500 — map & image datanearby photos

But inexplicably, when you look the other way to see the view the platform is ostensibly there to provide, you're faced with:

Ugly Utility Poles Even Here! -- Mt. Takanawa (高縄山) -- Matsuyama, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 14-24mm f/2.8 @ 14 mm — 1/500 sec, f/18, ISO 900 — map & image datanearby photos
Ugly Utility Poles Even Here!

It just boggles the mind that they couldn't put these seemingly-useless poles somewhere other than exactly smack dab in the way. There was plenty of space to move the observation platform over a few meters, or perhaps make it higher. Anyway, I should concentrate on being appreciative of such accommodating access to the view, spoiled or not, so with equal measures of extreme leaning and selective composition, I excluded the poles from other shots.

West-Coast Town of Yanagihara (柳原) -- Mt. Takanawa (高縄山) -- Matsuyama, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 14-24mm f/2.8 @ 24 mm — 1/1600 sec, f/13, ISO 800 — map & image datanearby photos
West-Coast Town of Yanagihara (柳原)

Turning north, we could see the six large towers supporting the bridges of the final leg of the shimanami kaido we'd driven up on, and at the far right the edge of the town of Imabari...

Bridge to the North -- Mt. Takanawa (高縄山) -- Matsuyama, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Voigtländer 125mm f/2.5 — 1/800 sec, f/8, ISO 800 — map & image datanearby photos
Bridge to the North

It was extremely hazy, so to get even the minimal quality of the photo above, I had to heavily process the original in Lightroom.

We made good time getting there, so we had 45 minutes to kill before the sunset, so we retreated down the mountain 300 meters to the quiet little Takanawa-ji Temple (高輪寺)...

Entrance To The Takanawa-ji Temple Ehime Prefecture, Japan -- Takanawa Temple (高縄寺) -- Matsuyama, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 24mm f/1.4 @ 24 mm — 1/500 sec, f/2.5, ISO 1400 — map & image datanearby photos
Entrance To The Takanawa-ji Temple
Ehime Prefecture, Japan

Flanking the entrance was a pair of caged wooden statues...

Temple Guardian? -- Takanawa Temple (高縄寺) -- Matsuyama, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 24mm f/1.4 @ 24 mm — 1/60 sec, f/2.5, ISO 6400 — map & image datanearby photos
Temple Guardian?

It's not uncommon for temple entrances to include a pair of large wooden statues like this, though like this they're almost always hidden behind protective screening that make them difficult to see and almost impossible to photograph. I think I've had them on my blog only one other time, in this photo from a couple of years ago.

Simple Courtyard -- Takanawa Temple (高縄寺) -- Matsuyama, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 24mm f/1.4 @ 24 mm — 1/320 sec, f/5.6, ISO 6400 — map & image datanearby photos
Simple Courtyard

I bet those cherry blossoms are stunning right about now. The building in the center sported the cute puppy and friend seen in the earlier post.

I chatted a bit with whom I assume was the main priest (or whatever you call them at a Buddhist temple). He'd spent six years at the Daigo Temple not far from my house in Kyoto. What a change.... it wouldn't surprise me if the Daigo Temple gets more visitors in five minutes during high cherry-blossom season than the Takanawa Temple gets all year. The lack of crowds certainly sounds appealing.

Looking Back to the Car -- Takanawa Temple (高縄寺) -- Matsuyama, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 50mm f/1.4 @ 50 mm — 1/400 sec, f/1.4, ISO 800 — map & image datanearby photos
Looking Back to the Car

Back up at the summit, the light was getting redder and the shadows deeper...

Bridge 15 Miles Away at 380mm again, heavily processed in Lightroom to cut the haze -- Mt. Takanawa (高縄山) -- Matsuyama, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Sigma “Bigma” 50-500mm OS @ 380 mm — 1/400 sec, f/6.3, ISO 1100 — map & image datanearby photos
Bridge 15 Miles Away at 380mm
again, heavily processed in Lightroom to cut the haze
Same Bridge at 50mm -- Mt. Takanawa (高縄山) -- Matsuyama, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 50mm f/1.4 @ 50 mm — 1/4000 sec, f/1.4, ISO 800 — map & image datanearby photos
Same Bridge at 50mm

Another look toward the setting sun at Yanagihara Village, I couldn't help but wonder again how easily it could be wiped out by a tsunami....

Sloping Gently To The Sea -- Mt. Takanawa (高縄山) -- Matsuyama, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Sigma “Bigma” 50-500mm OS @ 140 mm — 1/400 sec, f/9, ISO 1250 — map & image datanearby photos
Sloping Gently To The Sea

Looking away from the sun, having the light immediately behind you made for interesting shadows (and a color-balance nightmare)...

Looking East -- Mt. Takanawa (高縄山) -- Matsuyama, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Sigma “Bigma” 50-500mm OS @ 340 mm — 1/200 sec, f/18, ISO 6400 — map & image datanearby photos
Looking East

The sun set for Imabari City long before it did for us, so by now it had fallen into darkness...

Imabari City 12 miles away -- Mt. Takanawa (高縄山) -- Matsuyama, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Sigma “Bigma” 50-500mm OS @ 290 mm — 1/640 sec, f/6.3, ISO 2000 — map & image datanearby photos
Imabari City
12 miles away

The tall building right of center is the Imabari International Hotel, which is were we stayed for the two nights of our trip. (If you look carefully you can see Imabari Castle on the coast a bit to its right, but we didn't visit it on this trip.)

Finally, the sun started getting close to the horizon...

Mt. Takanawa (高縄山) -- Matsuyama, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 50mm f/1.4 @ 50 mm — 1/640 sec, f/6.3, ISO 720 — map & image datanearby photos
Cheezy Sunset Shot -- Mt. Takanawa (高縄山) -- Matsuyama, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 24mm f/1.4 @ 24 mm — 1/640 sec, f/6.3, ISO 1800 — map & image datanearby photos
Cheezy Sunset Shot
Subdued (But Slightly Odd) Sunset it really did have a weird halo-ish feature above/around it -- Mt. Takanawa (高縄山) -- Matsuyama, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Voigtländer 125mm f/2.5 — 1/5000 sec, f/2.5, ISO 200 — map & image datanearby photos
Subdued (But Slightly Odd) Sunset
it really did have a weird halo-ish feature above/around it

Finally we made it to the hotel, and after a day of being mostly cooped up in the car, Anthony could “relax” in his own way...

Bed Time in one sense of the phrase -- Imabari International Hotel -- Imabari, Ehime, Japan -- Copyright 2011 Jeffrey Friedl, https://regex.info/blog/
Nikon D700 + Nikkor 24mm f/1.4 @ 24 mm — 1/250 sec, f/1.4, ISO 560 — map & image datanearby photos
Bed Time
in one sense of the phrase