{"id":57,"date":"2005-08-19T22:11:56","date_gmt":"2005-08-19T13:11:56","guid":{"rendered":"https:\/\/regex.info\/blog\/2005-08-19\/57"},"modified":"2005-08-19T22:20:24","modified_gmt":"2005-08-19T13:20:24","slug":"seth-godin","status":"publish","type":"post","link":"https:\/\/regex.info\/blog\/2005-08-19\/57","title":{"rendered":"Seth Godin"},"content":{"rendered":"
<\/a><\/div>\n\n

When Seth Godin, a famous marketing guy, joined Yahoo in 1998 when\nYahoo! bought his company, he was just another new guy to me, so I didn't<\/span>\nmake any special effort to chat with him when I'd see him around the\noffice. I ran into<\/span> his\nblog<\/a> today, and now I regret<\/span> not engaging him in conversation when I\nhad<\/span> the chance, 'cause he seems to be quite a clueful<\/span> guy.<\/p>\n\n

Here's how one of\nhis recent posts<\/a> begins:<\/p>\n\n

There are two ways to\ncatch a plane. The first, which happens to be the most common, is to leave\non time, do your best to park nearby, repeatedly glance at your watch, and\nthen start moving faster and faster. By the time<\/span> you get to security, you\nrealize that you're quite late, so you cut the line (“My plane leaves\nin 10 minutes!” you shout). You walk fast<\/span>. As you get<\/span> closer to your\ngate, you realize that walking fast isn't going to work, so you start to\njog. Three gates away, you break into a run,<\/span> and if you're lucky, you\nbarely make the flight.<\/p>

\n\nThe second way is to leave for the airport 10 minutes\nearly.<\/p><\/blockquote>\n\n\n

His post then continues<\/a>\nto make pithy analysis of why human nature can tend to lead us to doing\nthings we'd rather not do, despite there being a relatively<\/span> easy way to\navoid it. He says, for example:<\/p>\n\n

The easiest thing to do is to allow the urgency of the\nsituation to force us to make the decisions (or take the actions) that we'd\nrather not take. Why? Because then we don't have to take responsibility for\nwhat happens.<\/p><\/blockquote>\n\n

I found the whole thing quite interesting.<\/p>\n\n

He's also got a blog relating to his most recent book, “All Marketers Are Liars: The\nPower of Telling Authentic Stories in a Low<\/span>-Trust World<\/a>”. If you like<\/span> the inside-back cover of Consumer Reports, you'll love this blog, as\nit's along the same general lines, but with some intellectual insight.<\/p>\n","protected":false},"excerpt":{"rendered":"

When Seth Godin, a famous marketing guy, joined Yahoo in 1998 when Yahoo! bought his company, he was just another new guy to me, so I didn't make any special effort to chat with him when I'd see him around the office. I ran into his blog today, and now I regret not engaging him in conversation when I had the chance, 'cause he seems to be quite a clueful guy.<\/p>

Here's how one of his recent posts begins:<\/p>

There are two ways to catch a plane. The first, which happens to be the most common, is to leave on [...]","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/posts\/57"}],"collection":[{"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/comments?post=57"}],"version-history":[{"count":0,"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/posts\/57\/revisions"}],"wp:attachment":[{"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/media?parent=57"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/categories?post=57"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/tags?post=57"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}