{"id":2807,"date":"2017-07-02T16:20:14","date_gmt":"2017-07-02T07:20:14","guid":{"rendered":"https:\/\/regex.info\/blog\/2017-07-02\/2807"},"modified":"2017-07-02T16:20:14","modified_gmt":"2017-07-02T07:20:14","slug":"disgusted-with-apples-deceptive-marketing-for-their-beats-headphones","status":"publish","type":"post","link":"https:\/\/regex.info\/blog\/2017-07-02\/2807","title":{"rendered":"Disgusted with Apple’s Deceptive Marketing for Their “Beats” Headphones"},"content":{"rendered":"\n\n

This is just disgusting... “<\/span>Beats”<\/span>, Apple's ultra-pricey line of\nheadphones, uses marketing that's so deceitful that one can only imagine it's done to purposefully trick and deceive.<\/p>\n\n

Some of their headphone models are not “<\/span>wireless”<\/span>, which means like headphones of yesteryear, when in use they must be\nphysically tethered to your audio device by a cable.<\/span> That's fine, but their marketing photos don't show the headphones with a\ncable,<\/span> only without.<\/p>\n\n\n

As an example, here's a search at Amazon for “<\/span>beats studio wireless<\/b>”<\/span>:<\/p>\n\n

<\/a><\/div>\n\n

On the page for the NOT wireless<\/b> product, we have these product images:<\/p>\n\n

\n\n\n\n\n\n\n<\/p>\n\n

Nary a cable in sight. Remember, this is for a product<\/span> that requires<\/i> a cable.<\/span><\/p>\n\n

To be clear, the cable can<\/i> be removed for storage, or to let you swap out a different<\/span> cable or whatnot, so it's\nreasonable to illustrate that by including a photo<\/span> of the headphones without the cable.\nBut nevertheless, the product is totally useless without a cable<\/span><\/b>, so to show\nonly<\/i> photos of it without a cable<\/span> seems deceptive<\/b>.<\/p>\n\n

These photos are almost exactly the same as those for their wireless models (models that can<\/i> be used\nwithout a cable<\/span>); they have the same six views of the ever-so-slightly-different look of the different model.<\/p>\n\n

Furthermore, there's nothing in the product description that indicates a cable<\/span> is required. There's not even a hint.<\/span> If you didn<\/span>'t already know to be wary of this company's marketing and to look for the absence of an explicit “<\/span>wireless”<\/span> mention, you'd be\nforgiven for thinking these were, as shown, wireless headphones.<\/p>\n\n

Now, you might think that one shouldn't need to mention every feature a product<\/span> doesn't have; the headphones are\nnot glow-in-the-dark, and I don't<\/span> feel it's a problem<\/span> that they don't say “<\/span>not glow in the dark”<\/span>... unless they\nshowed a photo<\/span> of them glowing in the dark<\/i>. Then I'd expect clarification.<\/p>\n\n

It's not just Amazon.... the product page at Apple.com<\/a> is equally deceptive, with nothing at all to indicate that a cable<\/span> is required.\nEven worse<\/i>, their product page for the wireless<\/i> model<\/a> does<\/i> show an image of a cable,<\/span> even though the cable is not required for their use.<\/p>\n\n

So, they show a cable where it's not required, but don't show one where it is. Super sleazy.<\/p>\n\n

At least on Amazon, the reviews can clue you in, with review titles like\n“<\/span>\u6709\u7dda<\/span>\u306a\u306e\u3067\u6ce8\u610f<\/span><\/a>”<\/span> (“<\/span>These require a cable,<\/span> so take care”<\/span>).<\/p>\n\n\n

I've been an Apple shareholder for a long<\/span> time, and by looking at the stock price one knows they're doing a lot<\/span> of things\nright, but it's still so disappointing to see them so clearly lose their way in some areas, such as the now-moronic design of iTunes,\nthe lack of family-oriented iPhone features, or this kind of trick-you marketing. Sigh. <\/p>\n\n","protected":false},"excerpt":{"rendered":"

This is just disgusting... \"Beats\", Apple's ultra-pricey line of headphones, uses marketing that's so deceitful that one can only imagine it's done to purposefully trick and deceive.<\/p>

Some of their headphone models are not \"wireless\", which means like headphones of yesteryear, when in use they must be physically tethered to your audio device by a cable. That's fine, but their marketing photos don't show the headphones with a cable, only without.<\/p>

As an example, here's a search at Amazon for \"beats studio wireless<\/b>\":<\/p>

On the page for the NOT wireless<\/b> product, we have these product images:<\/p>

<\/p>

Nary a [...]","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[],"_links":{"self":[{"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/posts\/2807"}],"collection":[{"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/comments?post=2807"}],"version-history":[{"count":0,"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/posts\/2807\/revisions"}],"wp:attachment":[{"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/media?parent=2807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/categories?post=2807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/tags?post=2807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}