{"id":2437,"date":"2014-07-10T12:25:39","date_gmt":"2014-07-10T03:25:39","guid":{"rendered":"https:\/\/regex.info\/blog\/2014-07-10\/2437"},"modified":"2014-07-10T12:25:39","modified_gmt":"2014-07-10T03:25:39","slug":"invicta-watches-lowering-the-average-i-q-of-humanity-one-watch-at-a-time","status":"publish","type":"post","link":"https:\/\/regex.info\/blog\/2014-07-10\/2437","title":{"rendered":"Invicta Watches: Lowering the Average I.Q. of Humanity One Watch at a Time"},"content":{"rendered":"\n\n<div class='ic'><a href='http:\/\/www.amazon.com\/Invicta-11660-Coalition-Forces-Trigger\/dp\/B00DP5YJKY\/'><img loading=\"lazy\" decoding=\"async\" indexhint='left' src=\"\/i\/s\/stupid-invicta-watch.png\" width=\"781\" height=\"338\"\nalt=\"Amazon.com web page for an Invicta 11660 Coalition Forces Trigger Rose Gold Plated Men's Watch (No Straps)\"\nclass=\"raw\"\nid=\"istupid_invicta_watch\"\ntitle=\"Amazon.com web page for an Invicta 11660 Coalition Forces Trigger Rose Gold Plated Men's Watch (No Straps)\"\/><\/a>\n<br\/><span class='caption'>Huh?<\/span><\/div>\n\n<p>Poking around on Amazon.com, I got sidetracked browsing some truly\nhorrid-looking watches, and came across the most meaningless marketing fluff\nI've ever seen, for any product, anywhere.<\/p>\n\n<p>The <span class='QO'>&#8220;<\/span><a\nhref='http:\/\/www.amazon.com\/Invicta-11660-Coalition-Forces-Trigger\/dp\/B00DP5YJKY\/#descriptionAndDetails'>product\ndescription<\/a><span class='QC'>&#8221;<\/span> has four beefy sentences barely able to contain all 576\nwords, yet not weighted down by even the slightest actual fact or hint of\nuseful information:<\/p>\n\n<div style='margin-left:2em; margin-right:5em; border: solid 1px #444; padding-left:1em; padding-right:1em; font-style:italic; margin-bottom:30px'>\n<p><b style='font-size:120%'>Product Description<\/b><\/p>\n<p>Covert operations are revealed as Invicta's stealth Coalition Forces Collection steps into the fore.<\/p>\n<p>Conditioned to handle the most sophisticated of endeavors, the Coalition Forces are at the ready, available for the day-to-day maneuvers to come.<\/p>\n<p>Strategically prepared for all operatives, this technically deft collection is crafted with Swiss movements and emboldened with the attributes of true leadership.<\/p>\n<p>Invicta's Coalition Forces Collection reaches the front line with the command, range and tactics for decisive action, turning time into <span class='nobr'>a multi<\/span>-faceted vision quest.<\/p>\n<\/div>\n\n<p>A vision quest indeed. Not knowing ahead of time what this was <span\nclass='QO'>&#8220;<\/span>describing<span class='QC'>&#8221;<\/span>, <span\nclass='nobr'>I think<\/span> many would be hard pressed to realize it's\nsupposed to be about <span class='nobr'>a watch.<\/span> <span\nclass='QO'>&#8220;<\/span>Swiss movements<span class='QC'>&#8221;<\/span> is\nperhaps <span class='nobr'>a good<\/span> hint, but it could just as easily\nget lost in the context of their testosterone-driven direct-to-cable\nmilitary theme.<\/p>\n\n<p>If you did realize it's about <span class='nobr'>a watch,<\/span> you'd\nbe forgiven if you thought <span class='QO'>&#8220;<\/span>Swiss\nmovements<span class='QC'>&#8221;<\/span> was <span class='nobr'>a\nrelevant<\/span> fact that had somehow slipped in, but no, it's <span\nclass='nobr'>a quartz<\/span> (battery\/electronic) watch.<\/p>\n\n<p>I guess this all follows the old saying: <span\nclass='QO'>&#8220;<\/span>If you can't say something nice, make up <span\nclass='nobr'>a bunch<\/span> of irrelevant, meaningless crap.<span\nclass='QC'>&#8221;<\/span> Or something like that. <span class='nobr'>It's\nso much<\/span> worse than the <a\nhref='\/blog\/2012-01-06\/1916'>Nikon D4 Marketing Fluff<\/a>\n<span class='nobr'>I wrote<\/span> about <span class='nobr'>a couple<\/span>\nof years ago.<\/p>\n\n<p>Anyway, I have such <span class='QO'>&#8220;<\/span>compensation issues<span class='QC'>&#8221;<\/span> that <span class='nobr'>I would<\/span> have bought one just to associate myself with its virile product description, but alas,\nit's not eligible for Amazon Prime, and <span class='nobr'>I don't<\/span> buy things that aren't eligible for Amazon Prime.<\/p>\n\n<p>(In seriousness, who on earth writes this kind of crap, and more importantly, who on earth is actually swayed by it?)<\/p>\n\n<p>I still don't know what the <span class='QO'>&#8220;<\/span>(No Straps)<span class='QC'>&#8221;<\/span> in the product title refers to. Maybe it's <span class='nobr'>a typo<\/span> for <span class='QO'>&#8220;<\/span>(No Facts)<span class='QC'>&#8221;<\/span>?<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Poking around on Amazon.com, I got sidetracked browsing some truly horrid-looking watches, and came across the most meaningless marketing fluff I've ever seen, for any product, anywhere.<\/p> <p>The \"product description\" has four beefy sentences barely able to contain all 576 words, yet not weighted down by even the slightest actual fact or hint of useful information:<\/p> <p>A vision quest indeed. Not knowing ahead of time what this was \"describing\", I think many would be hard pressed to realize it's supposed to be about a watch. \"Swiss movements\" is perhaps a good hint, but it could just as easily get lost [...]","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/posts\/2437"}],"collection":[{"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/comments?post=2437"}],"version-history":[{"count":0,"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/posts\/2437\/revisions"}],"wp:attachment":[{"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/media?parent=2437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/categories?post=2437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/tags?post=2437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}