{"id":1916,"date":"2012-01-06T14:21:19","date_gmt":"2012-01-06T05:21:19","guid":{"rendered":"https:\/\/regex.info\/blog\/2012-01-06\/1916"},"modified":"2012-01-06T14:21:19","modified_gmt":"2012-01-06T05:21:19","slug":"nikon-marketings-amazing-feat-overshadowing-the-launch-of-the-d4","status":"publish","type":"post","link":"https:\/\/regex.info\/blog\/2012-01-06\/1916","title":{"rendered":"Nikon Marketing&#8217;s Amazing Feat: Overshadowing The Launch of the D4"},"content":{"rendered":"\n\n\n<div class='resize_warning' id='arw1916'>\n<b>NOTE<\/b>: Images with an <img class='raw' width='19' height='18' src='\/i\/s\/red_zoomup.gif'\/> icon next to them have been artificially shrunk to better fit your screen; click the icon to restore them, in place, to their regular size.\n<\/div>\n\n\n<p>Nikon announced their new flagship SLR, the <b>Nikon D4<\/b>, to much\nanticipation made long unfulfilled by last year's tragedies (Japan\nearthquake, Thailand flooding). <span class='nobr'>I would,<\/span> of course, love one, but with <span class='nobr'>a\nprice<\/span> in Japan close to US$8,000 and Santa not scheduled for another 11.5\nmonths, it looks doubtful.<\/p>\n\n<p>Anyway, <span class='nobr'>I'm in the<\/span> process of reading <a\nhref='http:\/\/www.dpreview.com\/news\/2012\/01\/06\/NikonD4launched'>the D4 press\nrelease<\/a> and am left in wonder by the ultra thick spread of marketing\nfluff that <span class='nobr'>I don't<\/span> recall in earlier Nikon releases. For example, talking\nabout the low-light ability, they say:<\/p>\n\n<style type=\"text\/css\">\n div.q1916 { margin: 0 25% 0 3em; font-style: italic }\n<\/style>\n\n<div class='q1916'>Like the D3 and D3s before it, the Nikon D4 retains\nNikon\u2019s status as the sovereign of low-light capture ability, with <span class='nobr'>a native<\/span>\nISO range from 100 to 12,800 ISO, expandable from 50 to an incredible yet\nusable 204,800.<\/div>\n\n<p>which is just fine &mdash; the use of phrases like &#8220;<b>sovereign<\/b>&#8221; is\nstrong when used in limited doses &mdash; but then they continue\nwith:<\/p>\n\n<div class='q1916'>From <span class='nobr'>a candlelit<\/span> first dance to nocturnal wildlife, the\nlarge 7.3\u00b5 pixel size absorbs the maximum amount of light to excel in any\nsituation.<\/div>\n\n<p>&#8220;Excel in any situation&#8221;... what does that even mean? <span class='nobr'>The entire<\/span> sentence could have been replaced with &#8220;<i>Pixel size is 7.3\u00b5.<\/i>&#8221; and it\nwould have retained exactly the same information, while shedding the\nsmarmy, fake feeling that makes me want to shower before moving on to the\nnext paragraph.<\/p>\n\n<p>I'd really love to chat with the person who wrote\/approved this, to find\nout what beneficial effect they actually envision this kind of prose has on\nwhat kind of people? <span class='nobr'>To me it<\/span>'s the textual equivalent of Tammy Fay Baker\nmakeup.... <span class='nobr'>I just don<\/span>'t see this kind of writing as anything other than <span class='nobr'>a\ntotal<\/span> failure in every respect. <span class='nobr'>I'm not even<\/span> half way through the press\nrelease, but already this kind of crap has been laid on so thick in\nparagraph after paragraph that my desire to vent about it actually eclipses\nmy desire to know more about the camera (and hence I'm here writing this\npost instead of reading further). Bravo, Nikon Marketing, bravo... that's\nan amazing feat.<\/p>\n\n<p>I'm excited to go on to find out more about the camera, but all <span class='nobr'>I can<\/span> do\nis hope that camera was designed by brighter minds than Nikon has in their\nmarketing department.<\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Nikon announced their new flagship SLR, the <b>Nikon D4<\/b>, to much anticipation made long unfulfilled by last year's tragedies (Japan earthquake, Thailand flooding). I would, of course, love one, but with a price in Japan close to US$8,000 and Santa not scheduled for another 11.5 months, it looks doubtful.<\/p> <p>Anyway, I'm in the process of reading the D4 press release and am left in wonder by the ultra thick spread of marketing fluff that I don't recall in earlier Nikon releases. For example, talking about the low-light ability, they say:<\/p> <p>which is just fine -- the use of phrases like [...]","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/posts\/1916"}],"collection":[{"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/comments?post=1916"}],"version-history":[{"count":0,"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/posts\/1916\/revisions"}],"wp:attachment":[{"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/media?parent=1916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/categories?post=1916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/regex.info\/blog\/wp-json\/wp\/v2\/tags?post=1916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}