If you're not really into digital photography, you may have never heard of Scott Kelby, but he's quite the media dynamo in the on-line digital-photography world. He founded a Photoshop user's club some years ago, and seemingly has never rested since. As an example of his business savvy, rather than launching the club with a self-limiting name like "Tampa Photoshop Users Club", he smartly called it the grandiose "National Association of Photoshop Professionals", and it took off. Since then, he's got writing credit on dozens of books and instructional videos, and leads a whole self-titled media machine (Kelby Media Group) [...]
View full post »